GCS Badcock Home Furniture & more posts second-highest earnings in chain
Second-year store one of 380 in Badcock's outlets across the Southeast
GREEN COVE SPRINGS – Nestled in the seemingly quiet corner of Cove Plaza is what’s quickly become a gold mine for the furniture business.
In less than two years, Badcock Home …
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GCS Badcock Home Furniture & more posts second-highest earnings in chain
Second-year store one of 380 in Badcock's outlets across the Southeast
GREEN COVE SPRINGS – Nestled in the seemingly quiet corner of Cove Plaza is what’s quickly become a gold mine for the furniture business.
In less than two years, Badcock Home Furniture & more of Green Cove Springs has evolved into one of the company’s best stores in the country by posting the second-highest sales among its 380 outlets in Florida, Alabama, Mississippi, Tennessee, North Carolina, South Carolina, Georgia and Virginia.
“This year, we hit No. 2,” said manager Emily Espinoza with a smile. “I am so grateful because, especially right now, it has been a rough year with the economy. But our community has helped us so much. They have been very, very welcoming.”
Besides a wide selection of furniture, the Cove Plaza location also offers electronics, bedding and mattresses, appliances and lawn equipment.
This is not Badcock’s first foray into Green Cove Springs. The original store closed shortly after the owner died more than a decade ago. Andy Johnston said he spent 10 years looking for the right opportunity to return to the city. He found a 19,620-square-foot retail space and opened it on Feb. 24, 2022.
Now, it’s one of the organization’s flagship properties.
“We’re still getting people to know that we’re here and getting to know us,” Espinoza said. “We’ve only been here for about two years, but it’s been great. We try to be as good with the community as possible because I feel like family is everything. Our dealers in all of our stores are a big family. We want to make our customers feel like they are our family because, at the end of the day, my priority is to help them have their house become a home.”
Espinoza said each store is required to meet quarterly projections. Her store not only met them, but they exceeded expectations.
“Yes, sales are up,” she said. “We’ve been able to hit our numbers.”
Espinoza started as a salesperson when the store opened. She said she was promoted to store manager last January.
“I have seen such a big change in the community. I mean, our community is growing so much,” she said. “I love Green Cove Springs.”
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